Jack Flat

Packaging Design | Print Design

This burger box was designed to project a bold, confident brand identity rooted in Western heritage. The typography is assertive and high-contrast, with “JACK FLAT BURGER” and “LE DERNIER BURGER” presented in black and red to emphasize strength and clarity. The beige background provides a neutral canvas that enhances legibility and visual impact.

The cowboy illustration on the side reinforces the brand’s thematic direction; rugged, authentic, and grounded in tradition. The red backdrop surrounding the box was chosen to heighten visibility and convey intensity without overwhelming the design.

Overall, the packaging communicates a deliberate, mature aesthetic that aligns with the brand’s positioning: a premium burger experience with a distinctive identity.